Web map effectiveness in the responsive context of the graphical user interface

The main objective of this article was to determine the effectiveness of a web map GUI (Graphical User Interface) layout designed specifically for desktop monitors and smartphones. A suitable design of buttons for the graphical user interface is vital for the effectiveness of web maps. This article presents a study of three rules that prevail in GUI map design in terms of responsiveness, which was analyzed on two devices: a smartphone and a PC screen. The GUI effectiveness study, based on six variants of web maps, was conducted by means of eye-tracking on a group of 120 participants. An additional goal was to find an index (based on eye movements, mouse tracking, and time) that would be assessing the effectiveness of the GUI layout on both devices. The main motivation for conducting the research described in the article was the desire to find a synthetic measure based on more than one factor (time) in the context of determining the effectiveness of the GUI.